There are a number of different ways that we use your information, the below shows the information we use and why.

Your name and contact details

  • Send your order to you (to perform our contract with you)
  • Send you order updates via email and text (to tell you when your order is on its way and perform our contract with you)
  • Send you emails about our products, sales and discounts (to keep you up to date – we will only send emails to you with your consent)
  • Fraud prevention and detection against either you or Elure Activewear Limited
  • Find out your preferences (to see what you like and recommend products to you)

Your payment information

  • Take payment for your purchases (to perform our contract with you)
  • Fraud prevention and detection against either you or Elure Activewear Limited
  • Process refunds (to perform our contract with you)

Your contact history

  • Provide customer service and support (to perform our contract with you and help provide the best customer service we can)
  • Improve our team (to ensure we provide the best possible customer service)

Your purchase history

  • Sell our items to you (to perform our contract with you)
  • Detect your preferences (to ensure we are giving you what you want)
  • Provide customer service and support (to perform our contract with you)
  • Handle returns (to perform our contract with you)

Information about your device

  • Improve and optimise our website (to give you the best possible shopping experience on our site)
  • Fraud prevention and detection against you or Elure Activewear Limited.

Your browsing history

  • Provide a more personalised user experience
  • Improve and optimise our website



We will never sell any of your information to any third parties, however we will share data with certain third parties in order to help provide our services to you and run our business. This includes, but is not limited to, delivery companies, our website hosts, marketing companies. Any other third parties will not receive your personal identifiable information, they may however get access to anonymised data which we use to identify patterns and market trends.

Third parties that we share your personal information with are listed below, please click the links to read more about how these parties use your personal information:


Shopify -


We may also share your personal information to comply with applicable laws and regulations.



We will only hold your data for as long as you are a customer, if you no longer wish to be a customer you can contact our customer service team and request to delete all of the information that we hold for you.

We may continue to hold some information if required, to meet legal or regulatory requirements, resolve disputes, prevent fraud and abuse or enforce terms and conditions.



If we have received your consent, we will send you marketing emails to keep you up to date with the latest products, promotions and sales.

If you wish to stop receiving marketing emails from Elure Activewear Limited:

  • Contact our customer services team via email (
  • Contact us via the “Contact Us” page on our website
  • Click the “Unsubscribe” link in any of our emails


By stopping marketing emails this will not stop us from sending our service communications to you e.g. order confirmations.



We use cookies when you visit our site. There are four main types of cookies – here’s how and why we use them.

  1. Site functionality cookies – these cookies allow you to navigate the site and use our features, such as “Add to bag” and “Save for later”.
  2. Site analytics cookies – these cookies all us to measure and analyse how our customers use the site, to improve both its functionality and your shopping experience.
  3. Customer preference cookies – when you are browsing or shopping on Elure Activewear, these cookies will remember your preferences (e.g. your language or location), so that we can improve your shopping experience and make it more personal to you.

By using our site, you agree to us placing the above types of cookies on your device and accessing them when you visit the site in the future. If you would like to delete any of these cookies that are already on your device, the “help” section in your browser should provide instructions as to how to do this. For further information about cookies, you can go to .

If you choose to delete or disable future cookies, this may affect your user experience and you may not be able to take advantage of certain functions of our site.



Our web hosting service exports data from the EEA to its Canadian parent entity, this data is protected under PIPEDA, Canada’s private sector privacy legislation. Our web hosting service also uses a combination of data centres and cloud service providers to store this personal data in the United States and Canada. When personal data is transferred to the United States, it is either done so through the EU-U.S. and Swiss-U.S> Privacy Shield, or through contractual data protection addenda (DPAs) with third-party service providers.

We protect your privacy and your rights through the use of the European Commission’s standard data protection clauses. More information about this can be found here:



We may change this page from time to time to reflect how we are processing your data. If significant changes are made, we will ensure that this is clear on the website or by informing you via email so you are able to review the changes before you continue to use


The rights that you have relating to your personal information are as follows:

  • The right to be informed about how your personal information is being used
  • The right to access your personal information that is being held
  • The right to request deletion of your data
  • The right to stop direct marketing emails
  • The right to request correct or inaccurate personal information
  • The right to complain to your country’s data protection regulator – in the UK this is the Information Commissioner’s Office.

To exercise your rights or if you have any questions, please email our customer service team.



If you have any questions about this policy, would like to exercise any of your rights or would like to file a complaint, please contact our customer service team who will be able to assist (